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Dynamic Competition and Big Tech Mergers

Date: 20 July 2023

Time: 16.00 - 18.00 registration from 15.30 followed by a drinks reception

Venue: BIICL, Charles Clore House, 17 Russell Sq London WC1B 5JP

Media Partner

Event Details

 Join us on Thursday 20 July at 4pm for a launch event of a new BIICL report, Dynamic Competition and Big Tech Mergers: Case studies of Meta/Giphy and Microsoft/Activision.

The report examines the intellectual development of the concept of dynamic competition and its applicability to merger analysis. In a market subject to dynamic competition, firms compete through product and process innovation with the aim of not just being more efficient than their rivals but to disrupt the entire value proposition for consumers. Markets are often constructed of ecosystems rather than linear relationships between customers and suppliers or between undifferentiated competitors. The report takes the recent decisions of the CMA on Microsoft/Activision and Meta/Giphy as case studies to explore how the CMA has used the concept of dynamic competition in these cases and how the concept can be rigorously applied in future cases where markets are dynamic.

Following a presentation on the findings by report author Dr Richard Cadman, a panel will discuss the themes and implications of the research.


Dr Liza Lovdahl Gormsen, BIICL 


  • Dr Richard Cadman, SPC Network
  • Dr Adrian Majumdar, RBB Economics
  • Dr Cristina Caffarra, Keystone
  • Tim McIver, Debevoise & Plimpton

Read the news release from this event 


 This event is open to members of the Competition Law Forum at BIICL and invited guests only.

Members of the forum may reserve a place by contacting the Event Team. 

Find out more about the Competition Law Forum 

Join the conversation @BIICL #dynamiccompetition

CPD Information

This event offers the equivalent of 2 CPD hours.


If you have any queries, please contact the Events team

Event Recording

Please note that our events may be photographed or recorded. These materials will be used for internal and external promotional purposes only by the British Institute of International and Comparative Law. If you object to appearing in recordings or photographs, please contact The Event Team to let us know ahead of the event.

Event Cancellation Policy

When you register for an event you will be asked to confirm that you have read and understood our cancellation policy.

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